On-Site Vaccination Clinics 
B2B Employer Campaign—Brochure, Fact Sheet

Giant Eagle Pharmacy needed to help employers protect their workforce by offering on-site vaccination clinics. The challenge was to show busy HR leaders and operations managers the tangible business value—reduced absenteeism, healthier teams, and simpler logistics—without drowning them in healthcare jargon.

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Solution​

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We created a streamlined 1-pager and brochure designed for quick decision-making. Copy focused on three key value propositions: safety, productivity, and convenience. Strong headlines and a clear visual hierarchy guided readers from problem to solution in seconds, while trusted pharmacy branding built credibility. These materials became the go-to leave-behinds for sales teams, sparking conversations and driving sign-ups across multiple industries.

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My Role​

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Led all editing and messaging strategy from concept to final draft, ensuring clarity for a B2B audience while staying compliant with healthcare marketing regulations. Partnered with design to align visuals with messaging hierarchy, and collaborated with the pharmacy sales team to refine the value propositions for maximum impact during client pitches.​

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Analysis

• Budget: ~$75K (creative development, printing, and distribution).

• KPIs:

  • Brochure and fact sheet used in 150+ employer pitch meetings across retail, manufacturing, and corporate sectors.

  • Campaign generated a 25% increase in employer sign-ups for on-site vaccination clinics vs. prior year.

  • Average company size enrolled: 300+ employees, translating to ~20K additional vaccinations administered.

  • Sales team reported materials reduced meeting time by ~30%, making decision-making faster and easier.

• Results: The B2B collateral clearly communicated ROI to employers, driving adoption across industries and establishing Giant Eagle as a trusted workforce health partner.

• Learnings: Simple, value-driven messaging resonated best with HR leaders, proving the power of clarity over technical detail in healthcare B2B communications.