From Symptom to Care Faster
Symliphy Virtual Care SEO Content
Challenge
Symliphy needed to grow brand awareness and capture search traffic for high-intent healthcare topics, positioning itself as the go-to virtual care option during flu season and beyond in a crowded telehealth market.
Solution
We created the From Symptom to Care Faster campaign, producing SEO-rich articles that embedded Symliphy’s services into timely health discussions. Articles such as Navigating Flu Season: Understanding and Managing Symptoms and 5 Surprising Conditions You Can Treat with Virtual Care were crafted to rank for relevant keywords, deliver genuine value to readers, and reinforce the brand’s promise of convenient, reliable care.
My Role
I performed keyword research, built article outlines, and wrote two fully optimized pieces that naturally wove Symliphy into the narrative. I applied SEO best practices, aligned the tone with brand voice, and collaborated with marketing to ensure the content met both search performance and campaign goals.
Analysis
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Budget: ~$100K (SEO strategy, multi-article content creation, distribution, and tracking).
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KPIs:
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Articles ranked on page 1 of Google for 12+ high-intent keywords (flu season, telehealth, and virtual care) within 6 weeks.
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Campaign drove ~50K organic visits during the peak 3-month period, with an average session duration of 2:20, outperforming telehealth benchmarks.
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Conversion tracking showed a 15% increase in virtual visit sign-ups attributed directly to SEO content.
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Content earned 25+ high-quality backlinks from healthcare blogs and local news outlets.
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Results: The campaign significantly boosted Symliphy’s search visibility and patient acquisition, positioning the brand as a top virtual care option during a competitive flu season.
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Learnings: Timely, high-intent content anchored in seasonal health needs delivered the strongest ROI; weaving service mentions naturally into educational content maximized conversions.
